Who we are

FÜRST – ELEGANCE WITHIN REACH, GERMAN STANDARDS FOR VIETNAMESE HOMES
Furst is a premium kitchen appliance brand infused with modern European design. Through the perfect harmony of sophisticated craftsmanship and durable materials, Furst not only delivers optimal functionality but also serves as an artistic highlight, elevating the living space of every family.

The Sanctuary of Home
A home is more than just a place to live; it is the most peaceful sanctuary to return to. Within those walls, everyday objects are not merely inanimate machines—they are silent “companions” that witness every warm meal and every shared moment of family togetherness.

Understanding this, FÜRST arrives in the Vietnamese market with a great ambition encapsulated in its meaningful name. In German, “FÜRST” (Prince) symbolizes noble dignity. Phonetically, it resonates like “FIRST”—representing pioneering quality.

However, at FÜRST, nobility does not equate to unattainable luxury prices. We believe that true luxury must serve human life, not just be for display. This is the philosophy behind “ELEGANCE WITHIN REACH.”

Realizing the Dream of German-Standard Comfort
In the past, “German Standards” were often synonymous with being expensive. FÜRST was born to change that perception. Our mission is to bring convenient, safe, and aesthetically pleasing European-standard appliances to every Vietnamese family at the most reasonable cost.

To achieve this, we pursue Selectivism and True Value:

We say NO to superficial costs or redundant features that inflate prices.

We focus all our energy on the core essentials: durable components, pure copper induction coils, premium tempered glass, and “rock-solid” shock-resistant housings.

With FÜRST, you don’t need to be part of the elite to use the best products. Elegance within reach means owning a luxurious induction hob or a modern dishwasher without having to overthink your finances.

Timeless Beauty & A Commitment to Partnership
FÜRST embraces the language of Timeless Design. A FÜRST product placed in your home today will still exude elegance and sophistication ten years from now, never going out of style.

But the “Class” of FÜRST extends beyond the product; it lies in Complete Peace of Mind. Unlike floating brands, FÜRST affirms its responsibility through a nationwide system of Genuine Warranty & Repair Centers. We commit: No matter where you are, the FÜRST technical team is always ready to assist. We don’t just sell an appliance; we provide lifelong, dedicated service.

Choosing FÜRST means choosing double peace of mind:

Peace of mind in Durable Quality.

Peace of mind in Dedicated Service.

FÜRST – Elegance within reach.